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PARIS and QINGDAO, China, June 9, 2016 /PRNewswire/ — As a headline sponsor of UEFA Euro 2016, Hisense, the consumer technology company, has today launched its ‘Quest For Glory’ video featuring official mascots Harley and Beta.
The three-minute Quest for Glory story introduces 10 year old Harley who accidentally meets sidekick Beta the robot whilst practicing his football skills for the Euros against his boxes. With the tournament only weeks away, Beta steps in to help Harley practice by giving him a Hisense TV, fridge and washing machine to prepare for the competition.
After weeks of practicing, Harley eventually perfects his skills to reach the games. However on the night before he leaves, to help keep him safe on his travels to France, Beta takes Harley’s favourite toy dinosaur Woody and magically transforms him into a protective hooded jumper. Viewers see Harley’s dreams eventually become reality as he makes it to the finals wearing his new jumper and meets UEFA’s official mascot Super Victor.
The video is the first of two pieces of content commissioned by Hisense to support the sponsorship of the tournament and their #FeelEverything campaign. The second piece of content is set to focus more on the fans on the street and their central relationship to the game.
As part of this Quest for Glory campaign, Hisense are offering fans the chance to win tickets to attend UEFA Euro 2016 games in France in a user generated content competition.
The competition, which will run on Hisense’s Football social media channels (Twitter and Facebook) and on the special Quest for Glory microsite will give fans the opportunity to win tickets to key group games, semi-final and final matches as well as popular Hisense products.
To be in with a chance to win tickets and Hisense products, fans must show how they are preparing for UEFA Euro 2016 like Harley and Beta, by posting images, videos or gifs using #HisenseQuest to Twitter or Facebook channels throughout the tournament.
The Quest for Glory microsite will contain all of the competition information and will host users’ best entries, via embedded tweets, Instagram and Facebook posts.
Andre Iannuzzi, UEFA Euro project lead at Hisense said: “Through our continued efforts to promote the Hisense brand in Europe and around the world, we are committed to engaging with online audiences and look to take advantage of this amazing sporting platform to separate our products from the competition. With Quest for Glory, we aim to capitalise on the huge passionate fan connection to football and raise brand awareness in a special way.”
The prizes include tickets and all travel, including all flights and accommodation. Terms and conditions of entry can be found here http://quest-4-glory.com/
About Hisense Company, Ltd.
Hisense Company, Ltd was established in 1969 and headquartered in Qingdao, China.
Hisense Company Ltd. is multinational consumer technology manufacturer and one of the largest television brands in the world, holding the #3 TV share position globally* and #1 TV share position in China for 12 consecutive years. The Company is committed to advancing the consumer technology industry across North America and has dedicated R&D centres in Atlanta, Georgia; San Jose, California; and Toronto, Canada to enable localized product development and innovation.
Hisense products are available globally in over 130 countries and regions, with production facilities in China, South Africa, Algeria, Egypt, and Mexico, as well as sales offices across North America, Europe, Australia, Middle East, and South-eastern Asia.
In recognition of its strong product offerings, aggressive expansion strategies, global client base and continued investment in research and development, Frost and Sullivan recognized Hisense with the 2015 Global Competitive Strategy and Innovation Leadership Award in Smart TVs.
*About Hisense Hero Products:
- Mobile Phone = Model no. C20 (not available in the UK)
- 5in IPS display
- 13mb rear facing camera / 5mb front facing
- Waterproof & dustproof, ShockProof
- Octa Core Processor
- Android 5.1
- Refrigeration = Model no. BCD-535WY
- Side by Side Refrigerator 535L
- Luxury Horizontal Inox Stainless Steel Finish
- In-Door Water & ice (crushed or cube ice option) dispenser
- LED display with Touch Control
- NanoFresh Filter
- Television = Model no. M9700
- 70in 4K ULED TV
- Ultra HD Premium TV Certification (validation comms)
- Hisense ULED =
- Ultra High Definition TV (4K)
- Ultra Wide Colour Gamut
- Ultra Local Dimming
- Ultra Smooth Motion Rate
- HDR (High Dynamic Range)
- ULED 3.0
About UEFA EURO 2016
UEFA Euro 2016 is a European-only tournament taking place every four years. This year, for the first time in the history of the tournament, which inaugurated in 1960, the European Championships will see a total of 24 teams take the field, an upgrade of 8 teams from Euro 2012.
The 2016 tournament will be the third time that a EURO finals has been staged on French soil (1960, 1984).