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LONDON, Dec. 4, 2014 / PRNewswire — DDB Worldwide was named Network of the Year for the second consecutive year, and one of the network’s agencies was named Agency of the Year, at the 2014 Eurobest Festival of Creativity, which took place in Helsinki this week. In total, the network picked up 45 awards, including one Grand Prix, nine Gold, 21 Silver and 14 Bronze, across 12 categories: Film, Print, Outdoor, Radio, Direct, Media, Promo & Activation, Integrated, Design, PR, Craft and Branded Content.
adam&eveDDB took home Agency of the Year with 16 awards in total, including the Grand Prix in Outdoor for Google+ Front Row. The agency also earned five Gold for Harvey Nichols’ “Sorry I Spent It on Myself” in Outdoor, Promo & Activation and Integrated, and two Gold in Craft for SSE “Maya.” Other campaigns contributing to the Agency of the Year award include “Bear and Hare” for John Lewis, “Spring/Summer 2014 Sale” for Harvey Nichols, “Rescue” for Marmite and “Made for Real Life” for Volkswagen.
DDB Spain Madrid was awarded Gold in Direct for CELEM’s “Abortiontravel,” and DDB Group Germany Berlin took home Gold in Craft for Deutsche Telekom’s “Jose’s Wifi Dogs.”
Other agencies contributing to the network accolade include DDB Paris, DDB & Tribal Worldwide (Netherlands), DDB Brussels and DDB Stockholm.
Pietro Tramontin, Chief Executive Officer of DDB Europe, Middle East and Africa, said, “Our industry today is incredibly fast-paced and competitive. Therefore, it is a significant achievement to get this recognition and an even greater one to retain it. I am very proud of our agencies, which are consistently producing fresh ideas across such a wide range of categories, and especially of adam&eveDDB, which fully deserves the Agency of the Year title.”
Amir Kassaei, Chief Creative Officer of DDB Worldwide, added, “Our role in the world of marketing is not only about creating awareness, telling stories, and mining data, but about creating relevance and influence. We set out to find the relevant truth and communicate it in fresh new ways, and DDB’s performance at Eurobest proves that our regional agencies fully embrace this way of working.”
This marks the fifth time in six years that the DDB network has taken home the title. DDB was also named Eurobest Network of the Year in 2009, 2010, 2011 and 2013.
About DDB EMEA
DDB EMEA is part of DDB Worldwide (www.ddb.com), one of the world’s largest and most awarded advertising and marketing networks. In 2012 DDB was named Advertising Network of the Year by Campaign, as well as Agency of the Year and Digital Agency of the Year by Strategy magazine. In 2013, DDB took home the Agency Network of the Year title at both the Eurobest Awards and the African Cristal Awards. At the prestigious 2014 Cannes International Festival of Creativity, DDB EMEA was awarded both the Regional Network of the Year and Agency of the Year titles. In addition, The Gunn Report has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years.
Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.
Eurobest is Europe’s leading annual awards competition for creative excellence in the categories of Film, Print, Outdoor, Radio, Craft, Interactive, Media, Direct, Promo & Activation, Design, PR, Integrated, Mobile and Branded Content & Entertainment advertising. Since 2008, the awards, which are judged by Europe’s top creatives, form part of a two-and-a-half day festival themed to identify and engage specific topics that are relevant to the European market. The festival, attended by more than 1,800 delegates, has previously been held in Stockholm, Amsterdam, Hamburg and Lisbon. Eurobest is organized by Lions Festivals. www.eurobest.com
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
For further information on Omnicom and its brands, please visit www.omnicomgroup.com.
Sara Cosgrove, Communications Director, DDB Europe